PROJECT M
 

The value of trust

Does trust have an economic value? The simple answer is “definitely.” The more complicated answer is “yes, but it depends on how you define that elusive word ‘trust’"

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The value of trust

Does trust have an economic value? The simple answer is “definitely.” The more complicated answer is “yes, but it depends on how you define that elusive word ‘trust’"

The moral molecule

Could the development of modern society have been encouraged by a single molecule? Paul j. Zak, founding director of the Center for Neuroeconomics Studies at Claremont Graduate University, believes so. In his book, The Moral Molecule: The Source of Love and Prosperity, he discusses how a mutation several thousand years ago in the gene that codes for oxytocin, also known as the “love molecule,” helped foster societies that were open to interaction with strangers.

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