PROJECT M
 

The economics of diversity

Promoting diversity in the workplace is not just a moral question. Beyond fair play, there are solid economic benefits for a company with a demographically diverse workforce

Viviane Reding
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The economics of diversity

Promoting diversity in the workplace is not just a moral question. Beyond fair play, there are solid economic benefits for a company with a demographically diverse workforce

Viviane Reding

Women matter

Senior management must make its commitment to gender diversity more visible, and one way is with a compelling business case, says the latest Women Matter report by McKinsey. The 2012 report says the need to hire the best and brightest is reason enough, but cites other reasons: to sustain client relationships with customers that employ a high number of women; to offer insights about female purchasing behavior; or to improve the company’s reputation on the market.

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